Vonage
Vonage is a global leader in cloud communications, providing a unified platform for programmable APIs, contact centers, and business communications.
In 2025, new marketing leadership at Vonage called for a complete reimagining of the brand. We were tasked with a high-stakes challenge: build a new narrative and a visual identity from the ground up that would define the company for the next decade.
As the creative lead, I saw this as an opportunity to move beyond a simple refresh. I wanted to build a design system that was not only scalable but deeply identifiable across every medium. My goal was to craft a brand with the "gravitational pull" required to dominate everything from digital interfaces to massive out-of-home properties and global events.
The Identity System
The palette is anchored in hand-selected blues designed for depth and flexibility, paired with warm secondary tones that provide a fresh, energetic contrast.
The logo geometry draws inspiration from Ericsson’s iconic "Econ" symbol, resulting in a bold, clean "V." It is a mark engineered for high-visibility—built to command attention in crowded spaces, from social feeds to the global event floor.
Defining a Digital Identity
Consistency is the core of this system, ensuring a unified journey for customers as they move through the funnel. By aligning the visual voice across paid ads, social platforms, and the web, we build the familiarity and trust necessary to turn high-level interest into final conversions.
Owning the Floor
Vonage is an experiential brand that wins by closing enterprise deals on the floor of the world’s largest trade shows. We built the new identity to raise the bar for live environments—wrapping spaces in our signature blue to create immediate separation from competitors. With a clear visual voice and a revitalized video presence, the brand is engineered to own the room and command the attention of a global enterprise audience.
Meeting Customers Where They Are
A critical part of Vonage’s enterprise strategy is bold, large-scale advertising designed to create a "halo effect" around major events. We built the system to be highly adaptable, allowing us to rapidly deploy the brand across a wide variety of screens and physical locations in key cities. This high-visibility approach ensures we stay top-of-mind exactly where our target audience lives and works.
True to Our Roots
The new Vonage brand is built for our audience to be bold, recognizable, and infinitely scalable. Yet its foundation remains our parent company, Ericsson. The core element of the brand, the logo, itself is a tribute to that heritage and the people who keep the Vonage brand driving forward.
Everyone Loves Swag!
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