I am a Creative Director and Brand Leader who builds memorable brands and drives measurable growth by combining bold creative vision with hands-on execution and data-driven strategy.

My path started at Jackrabbit Creative Agency, where I created high-impact campaigns for major brands including Guinness, Red Bull, Heineken, the Red Sox Foundation, and Bauer Hockey. Those early years sharpened my ability to tell compelling stories that connect with audiences and deliver results.

In 2015, I joined Diebold (Now Diebold Nixdorf) as their Creative Lead. I was promoted to Creative Director in 2017 during the $2B merger with Wincor Nixdorf. I led the full brand transformation, including designing the new global visual identity and guidelines, building the company's first in-house creative team, and introducing a video-first approach that brought the brand to life through major events, trade shows, and customer experiences. We successfully repositioned a long-established hardware company as a forward-looking FinTech leader.

At Phreesia and Phreesia Life Sciences from 2021 to 2024, I scaled a global creative team of ten while serving as the authority on brand voice and visual strategy. I developed brand identity systems and guidelines that resonated deeply with audiences, reimagined the website and landing pages to significantly increase qualified leads and traffic, and built an internal video department that produced animations, customer stories, and sales assets. These efforts contributed to 84% revenue growth and strong client expansion..

Most recently at Vonage, I revitalized the paid creative program as Senior Manager of Brand and Paid Creative Campaigns. Managing a $4M budget, I transformed performance through targeted campaigns, continuous testing, and iteration. The work delivered a 172% CTR uplift, 71% year-over-year click growth, and standout videos that more than doubled platform averages. I also played a key role in the global rebrand and introduced AI tools that reduced campaign time-to-market by nearly half.

Throughout my career, I have remained a player-coach who leads teams while staying personally involved in strategy, design, video production, and optimization. I excel at building visual identity systems, mentoring creative talent, integrating AI for efficiency, and partnering cross-functionally to create work that moves the needle for technology, healthcare, FinTech, and other growth-focused brands.

Based in Naples, Florida, I am passionate about creative leadership that delivers both cultural impact and strong business results. I welcome conversations about new opportunities.