Phreesia Life Sciences
Digital engagement platform that places Pharmaceutical ads on the Phreesia patient intake platform. Phreesia Life Sciences works with 9 of the top 10 Pharma companies worldwide.
As Creative Director at Phreesia Life Sciences, I overhauled the brand identity to clearly demonstrate how the platform empowers patients at key healthcare decision points. By centering the patient in the narrative and creating the Circle of Interaction, a visual framework that maps every engagement touchpoint from research to prescription reminders, we gave pharmaceutical manufacturers a clear roadmap for relevant outreach. This work helped drive revenue from $52 million in 2021 to $102 million in 2024, a 96% increase.
While the Moment of Interaction integrated seamlessly into our print collateral, we sought to transcend the static page and manifest this concept through motion. The objective was to take stock footage and infuse it with our brand’s DNA, transforming standard clips into a proprietary cinematic experience.
By applying a custom-engineered motion treatment to this footage, we simulated a fluid, orbiting perspective that physically anchored the subjects within the brand’s Circle of Interaction. It didn't just support the brand; it electrified it, proving that our visual identity could be as agile and multidimensional as the technology it represents.
The Phreesia Life Sciences website redesign served as the launchpad for our new identity, translating a high-level vision into a cohesive digital experience. We established a bold, unified aesthetic and a narrative-driven journey that clearly illustrated our impact on the patient experience.
By mapping the transition from curiosity to product value, the site became a high-engagement destination. This resulted in a significant increase in time-on-site and a measurable surge in high-quality leads.
Leading a 10-person creative team across the US and India, I orchestrated a high-volume campaign engine focused on visual cohesion. By harmonizing every touchpoint—from infographics to video—we built a frictionless customer experience. This unified design language sharpened brand recall and established a deep sense of trust and reliability within our market.
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