Phreesia Life Sciences markets to top pharmaceutical companies and their agency partners to run ads on the Phreesia patient intake platform. As Creative Director, I reimagined the brand, voice, and creative strategy. The mission was to visually demonstrate how Life Sciences empowers patients at pivotal healthcare moments. The results were impressive; Life Sciences saw an increase in revenue from $52 million in 2021 to $102 million in 2024, a 96% increase over three years.
The Life Sciences brand is designed to prioritize the patient, helping pharmaceutical manufacturers and their agency representatives understand how and when their products can reach customers. As technology evolves, access to vital medical information is now possible outside the doctor's office, allowing for patient engagement at nearly any time. The Circle of Interaction visually represents these moments of support and illustrates the points at which a patient interacts with Phreesia. Whether a patient is researching care at home, learning about a new medication in the waiting room, or receiving a reminder to fill a prescription, the aim is to make it clear to clients when and how they can effectively reach patients.
