Diebold Nixdorf

Following the merger of Diebold and Nixdorf, I led the creative transformation of two legacy competitors into a unified global fintech powerhouse. The challenge was to pivot a 150-year-old hardware narrative toward a digital-first future, creating a distinct identity that stood in sharp contrast to our primary rival, NCR.

This strategy did more than modernize the visual language; it served as the cultural bridge that aligned a previously divided global workforce. By redefining our purpose, we successfully moved the brand into the global top 10 for fintech, capturing significant market share and establishing a foundation for sustained commercial growth.

The DN Series served as the definitive post-merger product debut, establishing the benchmark for all future innovation. We brought this next-generation ATM line to life through an expansive content ecosystem, including a lifestyle commercial shot on location and six high-impact videos focused on core value propositions. This visual narrative was supported by a comprehensive support campaign including  print and digital collateral, and a high-end multipage brochure.

The campaign's official launch took place at Intersect, DN's premier live customer event in Las Vegas. I directed the visual experience of the launch, overseeing high-scale staging graphics and videos alongside the exhibition floor design and every nuanced detail of the attendee journey.