Diebold Nixdorf
One of the largest banking and retail technology companies in the world. DN focuses on hardware, software, security, and services, supporting millions of consumers and billions of global transactions daily.
At Diebold Nixdorf, I led creative strategy for over six years. For four of those years, I served as Creative Director, building a global brand and managing a team of four designers in the United States and Germany.
I was tasked with creating a brand for the newly merged Diebold Nixdorf that could achieve three specific goals: First, to change customer perception about how a 150-year-old company has modernized and is prepared to meet the current needs of the banking and retail industries. Second, to differentiate the brand from its biggest competitor, NCR. Finally, to unite the employees of two long-competing companies to encourage growth, trust, and collaboration.
The brand has achieved success in all three areas. DN is currently ranked as a top 10 global fintech company, continues to gain market share over its competitors, and has seen employees unite behind common goals, resulting in numerous successes.
The first major product launch after the merger was the DN Series, a brand-new line of next-generation ATMs that established the standard for DN products moving forward. The launch included a series of seven new videos, a product overview video shot in various locations with actors selected for live-action and still photography, and six other value-focused videos. Additionally, we created a brand-new multipage brochure and several supporting materials. The product launch took place at Intersect, a live customer event in Las Vegas, where I managed the staging visuals, show floor exhibition space and various other aspects of the customer experience.
I collaborated with our digital agency of record to create a brand new website that effectively brought our brand's voice to life and ensured consistent application across all pages. Additionally, we developed a creative campaign for our new AllConnect Services product featuring athletes in motion, wrapped in the rolling gradient visual. This campaign further showcased how our brand voice could be applied creatively.
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